WOW Beauty Factor Violet Toning Shampoo - 11.8 fl oz

• Powerful instant rebuilder.
• Seals the color.
• Repairs hair damaged by processes chemicals and external agents of the environment atmosphere.
• Strengthens, hydrates and protects the hair fiber.
• Provides shine, softness and moisture to the hair.
• Reconstructs the hair strand.
• Great conditioning and moisturizing.
• Returns to the hair naturalness, strength and shine.

• Tones and adds caramel and light chocolate color effects.
• Helps maintain light brown tones in cosmetic color.
• Strengthens, hydrates, and protects the hair fiber.
• Provides shine, smoothness, and moisture to the hair.
• Excellent conditioning and hydration.
• Restores naturalness, strength, and shine to the hair.

• Instant moisturization. Contains APPLE STEM CELLS.
• Softens, detangles, and adds shine.
• Strengthens, hydrates, and protects the hair fiber.
• Provides shine, smoothness, and moisture to the hair.
• Leave-in treatment.

• Tones and intensifies brown and black tones.
• Revives the black tone of the hair.
• Eliminates yellow highlights.
• Tones gray hair.
• Strengthens, hydrates, and protects the hair fiber.
• Provides shine, smoothness, and moisture to the hair.
• Excellent cleansing, conditioning, and detangling.

KÜÜLPLEX – Protective Conditioning Treatment

KÜÜLPLEX is a conditioning treatment that forms a protective layer around hair to prevent damage during chemical processes. Mix one sachet with bleaching powder and developer, apply to dry hair, and rinse after achieving desired lightening.

Professional use only.

Thanks to its fine and nourishing components, it allows sealing and maintaining the color of dyed hair for a longer time, leaving it with great shine and color. Enriched with APPLE STEM CELLS, KERATIN & COLLAGEN, which help strengthen, hydrate, and protect the hair fiber, contributing to providing great shine, softness, and moisture to the hair. It also provides excellent cleansing, conditioning, and detangling. It contains UV filters that protect the hair against sunlight and environmental damage, which are the main causes of color loss in dyed hair.

treatment that helps restore the softness, hydration, and shine of the hair, making detangling easier for better styling results.

Matizant Shampoo is specially formulated to neutralize the yellow and highlighted ash tones in the hair, thanks to the purple pigments in the formula, providing shine and up to 70% more length of color.