The VIOLET TONING SHAMPOO has been formulated to neutralize yellow tones, highlight beige tones and platinum gray hair thanks to the violet pigments of his formula. Enriched with APPLE STEM CELLS, KERATIN & COLLAGEN, which help to strengthen, hydrate and protect the hair fiber, contributing to give great shine, softness and moisture to the hair. It also generates excellent cleaning, detangling and conditioning. Contains UV filters that protect hair from sun rays and environmental damage, which are the main causes of color loss of dyed hair.